LinkedIn is a go-to platform for most professionals, with more than 500 million users.

If you are aiming to find the perfect location for you to start your online business, it’s the perfect platform.

Of course, it will not do all the work, so you have to prep yourself to find potential customers.

 So, take down notes on how to build a powerful and efficient LinkedIn sales funnel.

A sales funnel a process where you find, connect, and sell your products to qualified buyers.

To create a powerful LinkedIn sales funnel, here are the suggested building blocks for you to start with:

  1. Your LinkedIn profile;
  2. LinkedIn posts; and
  3. Your own website, if possible.

Create your LinkedIn Account and your First Post

If you do not have a LinkedIn account yet, your first step is to create one.

Since your goal is to build a sales funnel, the account should not be about you.

Instead, it should give the audience an idea of your key services and your competitive advantages.

Once you have created your LinkedIn account, the next step is to create a LinkedIn post.

This post should cater to your target audience, and a call to action must be included.

Ensure that your content actually moves your audience to delve further to what you are offering.

Connect Actively with your Audience

Now that you have a LinkedIn account and a post, you are now ready to connect.

You may opt to wait for them to reach out to you through your posts.

You may also take the first step of actively reaching out your hand to them.

If you want to actively contact your target audience, all you have to do is to search for their niches.

In the niches you find through LinkedIn Search, you may start to filter your prospects depending on your interests.

Once you have the list of potential customers, you may send invitations to them one by one.

Remember that you have to be creative and make use of the information you gathered while searching for them.

That’s right; you have to come up with personalized invitations!

Be Consistent with your Audience

After building your rapport, you must consistently make them feel that they need to avail of your services.

You may have a light phase where you engage with them by providing free content.

You may also have casual conversations with them if the conditions allow.

But the main purpose of LinkedIn as a social media platform remains, that is, for business!

Maximize your opportunities by building your reputation while connecting to people.

Once you have established a connection through actively reaching out to them or vice versa, plug the services you provide.

Get Creative

Since you cannot sell your product or services directly on LinkedIn, it’s time to get more creative.

This may be the time for you to ask them to visit your website.

If you do not have any website, you may continue by sending them forms to fill out to avail of services. 

Your LinkedIn account and posts will serve as a tool for you to find and filter your customers.

For you to find the perfect match, get your point across through your pitch – your LinkedIn profile and your posts!

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