In the professional world, every little thing can define you.
The way you dress, the way you speak the kind of pen you use — all of these are vital information about you.
The same goes for your LinkedIn profile.
As the leading social media platform for professionals, your profile will be visited by hundreds of users daily.
Everything on your profile is representative of you, your brand, or your company.
Your LinkedIn banner plays a significant role in this.
Located across the top of your profile page, it is what primarily greets your profile’s viewers.
Therefore, it’s a great way to present visual information to your audience and even expand your connections.
It’s a way to make an impression on your audience and get them to like your LinkedIn page.
Studies show that profiles with banners are visited 11 times more than those without banners.
Things To Consider To Create The Perfect Banner For Your Linkedin Profile
Like every piece of information on your profile, your LinkedIn banner says a lot about you.
It goes hand in hand with your ‘About Us’ or LinkedIn summary in describing what kind of company you are, what services you offer, and how your clients can gain from you.
Because it is an image, it is better to keep it looking simple, sleek, and professional.
Make sure that you emphasize essential details.
You can showcase whatever you want about your company through your banner.
This can be a basic thing, like showing off your product or company tagline.
It can be a celebration of a milestone or a recent achievement.
This may even be a promotional advertisement for an upcoming event or product release.
Content and Design
Whatever the content may be, make sure that the design and overall layout is appropriate.
For professional settings, simple but stylish designs are a big plus.
Avoid driving away potential clients with loud, brash, or childish-looking designs.
Furthermore, your banner should always go hand to hand with your profile picture.
Picture or Banner Size
Another important factor to consider is the size of your banner.
According to LinkedIn, it should be 646 pixels wide by 220 pixels tall.
Uploading an incorrectly-sized image will result in distortion.
You can create your own personalized banners for your profile.
Several programs and applications that specialize in these, like Canva or Piktochart.
If you’re struggling with the creative aspect of designing your banner, you can always look for ideas on how to make a better LinkedIn banner.
Simple, but eye-catching
Hundreds of companies use their LinkedIn banner as a way to stand out from their competitors.
With their eye-catching, appealing, and even witty banners, they attract their audiences quickly and easily.
If you’re looking for inspiration on how to achieve this, here are 15 LinkedIn banners with outstanding designs.
Notice how their banners aren’t primarily text-based.
They let the images do the talking for them.
Their designs are minimalistic, stylish, and professional-looking.
However, it still manages to represent them and their company’s brand, values, and image.
Having the perfect banner on your LinkedIn profile can go a very long way for you and your company.
It is one of the 10 best LinkedIn practices that can boost your brand and set you apart from your competitors.
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