Business owners who run online businesses struggle to determine the amount of traffic they make.

They are having a hard time deciding which of their campaigns on social media platforms generates the most traffic.

This trend is available on Twitter with its featured Twitter analytics.

It shows the amount of traffic your tweets have made through a certain amount of time. 

You can make this approach by adding custom campaigns to the URLs promoted.

You can also add unique tags along with custom campaigns to determine their effectiveness.

UTM Parameters are the tags attached to URLs to determine the traffic statistics generated from a particular campaign. 

Business owners who are on LinkedIn can apply this technique to their LinkedIn ads.

URL tagging helps determine which LinkedIn ads or campaigns generate the most traffic and revenue that the company receives. 

What are UTM Parameters?

UTM parameters are the different types of tags that you add on URLs of websites or ads.

Every time a user visits your URL, Google analytics directly tracks it.

They will keep a record of the performance of your post or ads or wherever you used UTM parameters.

You can track the effectiveness of your post or ads and plan based on it.

Below are the different types of UTM Parameters.

1. utm_source

utm_source is one of the required tags that you should add on the URL of your post or ad.

It shows the source of the traffic where it was.

An example of this is LinkedIn, Google, and many other platforms.  

2. utm_medium

utm_medium is another UTM parameter that determines the medium on from where the link was.

Examples of this are e-mail and sponsored content on LinkedIn

3. utm_campaign

Another required tag is utm_campaign. It determines the campaign or promotion that your link is doing.

It could be product promotion, new strategy, shopping sales, and many other promotions. 

4. utm_content

It identifies the specific content that your ad or post promotes on the social media platform.

An example is LinkedIn sponsored content.

It follows a certain format depending on the type of content it promotes, the date it launched, and the numerical order it came on that day.

An example is “utm_content=lisc04171801”

This example talks about LinkedIn sponsored content, which is determined by lisc followed by six digits, which signifies the date it opened.

The last two numbers are the order of release of the ads on that specific date. 

Writing URLs with UTM Parameters

Writing UTM-tagged links is a must-done strategy, especially for developing businesses.

You should know more about how these parameters work on URLs.

Tags on a URL often start with a question mark after the main URL of the link. 

Every parameter that is part of the whole URL begins with its UTM parameter type, followed by an equal sign, and then, the specified object.

An ampersand sign separates every UTM parameter on the link, &. 

 All of these things are important to your business.

Remember their use and importance to avoid any future difficulties. They will be a huge help in knowing how the traffic behaves.