LinkedIn is the premier professional social media platform used to make connections and build a network.
It is a powerful tool used by businesses to increase their online presence and engagement with their audience.
A strong relationship with your clients and customers can lead to an increase in profit and a better brand image.
However, amidst the rise of fake news, bogus brands, and online frauds, people are becoming more skeptical.
To stand out from your competitors, you must establish your professional credibility.
This way, your audience immediately knows that your brand or company is trustworthy.
If you’re interested in building your credibility and influence on LinkedIn, there are plenty of ways to do so.
Once you’ve taken these measures, people who visit your profile will learn to trust your company easily.
This level of trust is important for potential clients and employees alike.
Here are the steps you can take to boost your influence and credibility on LinkedIn:
Develop your LinkedIn profile
Your profile represents who you are as a brand. Information like your company name, your URL, your profile picture and banner, and ‘About Us’ LinkedIn summary all contribute to how your audience perceives you.
To establish your credibility, make sure all of these look and sound sleek, appealing, and most of all, professional.
While modesty is generally appreciated, mentioning your businesses’ achievements and triumphs can also be hugely beneficial.
It shows your audience that your company is successful in your field.
People are more inclined to want to work with companies with a good background.
Post the right content
Publishing appealing content regularly can significantly boost your company’s credibility.
It shows that you care about engaging and interacting with your clients.
Automation tools can be a great help in posting consistently if you don’t have the free time to do so.
Additionally, the content you post should always be compelling and relevant to your audience.
Your posts are your audience’s way of learning more about the company.
You can build their trust in you by publishing the right content and avoiding the 12 Mistakes in posting on LinkedIn.
Expand your connections
Having thousands of connections on LinkedIn is a surefire way to expand your reach and influence on people.
However, quantity isn’t enough — make sure our connections are of high quality, too.
Start by connecting with people you know, before moving on to profiles similar to you, profiles you look up to, and finally, your target audience.
Introduce yourself, invite them to like your page, and build your network gradually.
In the long run, they can provide you with endorsements and testimonials that can further help your company.
Build a good community
After all these steps in building trust and influence on LinkedIn, you will have established a community comprising fellow professionals and clients alike.
The next step is to maintain this relationship and develop this online community of yours.
Genuinely interacting with your audience and posting authentic content will go a long way in doing this.
If you want to keep your audience’s trust, you must be true to them and yourself.
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