The general idea is to boost your visibility on the website by maximizing every feature of the website.

Think of a great headline

This is the most vital part in engaging in LinkedIn, the headline should promise to deliver a value to the reader.

In a crowded landscape, a good headline would grab the reader’s attention.

The content is obviously guided by this headline, if the headline is ineffective in grabbing attention, then the content would be rendered useless.

Write a concise post

A good range would be from 400-600 words, this ensures that the content is concise and only relevant information is included.

One can utilize photos, bold, italics, numbers or bullet points to add variety to the post.

Include a strong “calls to action” at the bottom of the post

There are two strong calls to action, first is asking specific questions regarding the posts and the second is an offer.

In the first one, it generates comments from the readers that are vital so that post would become viral in LinkedIn.

The second one is to offer them your books, apps or seminars, such call to action may help you generate revenues.

Share the post to other social media sites

In sharing your post, it allows you to generate more audience.

You should not solely rely on your connections in LinkedIn but employ other social media sites as well for your benefit.

Blog consistently

In posting consistently, your aim is to not simply reach a million people on LinkedIn but to reach the right people.

Schedule your posts and develop a good content strategy.

Add a multimedia content

The goal of this is to impress your audience. After posting such multimedia content, monitor what type of content is effective on your target audience.

This is also a part of a good content strategy.

Include hashtags in posts

LinkedIn has encouraged its users to join hashtag communities.

In utilizing these it would expand the reach of your posts exponentially.

Establish, expand and promote your own professional brand

Consider yourself as a brand which you portray to potential employers, clients and customers.

You want to sell yourself in the best desirable manner so never forget to optimize your LinkedIn profile.

Through proper branding, employers and clients would want to work with you, allowing you to earn more.

 

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