LinkedIn ads are not made instantly with a template.
It is personally made by business owners to promote their brand, event, or product correctly.
LinkedIn ads follow a specific structure, just like Google ads.
Someone who pays to do LinkedIn ads surely understands LinkedIn ad structure.
LinkedIn ads structure in a way that you can tell if someone came from an organic connection or through manual searching.
There are a few things you need to remember about LinkedIn ad structuring.
These are listed below:
LinkedIn Ad Structure
Not all LinkedIn ads that you can see follow this standard structure.
Improper LinkedIn ad structure leads them not to generate enough clicks that they need for their ad.
A well-made, clear, and intuitive LinkedIn ad follows a specific structure that the professional LinkedIn users know.
Here are the three things you need to know for your LinkedIn structure to be noticeable.
Use Audience and Ad type as Campaign Name
Naming a LinkedIn ad campaign by the content of the ad is not a good example.
It does not tell anything about the audience that will attend the event or is targeted by the campaign.
Naming your ad through its content will lead you to create another campaign every time there is something to promote.
You will have a hard time managing all of these ads, especially if they have the same content.
It is better to focus on your target audience as your ad will base on them.
Your bid and budget will depend on the number of clicks you will generate through your ads.
If you have created a low click-through rate than expected, you can lower the amount of your bid.
It will result from reducing your traffic, so having an ad named from your audience is the way to go.
You can also use an ad type to determine the name of your campaign name.
In this way, you can send the same content to the same list of your targeted audience but in different forms.
You can even compare your campaigns of the same type and see their improvements.
If you are targeting certain seniority from a company, you want to have a separate audience as much as possible.
A campaign ad that focuses on the managerial position and above will generate leads but will not tell their exact job description.
A micro-segmented LinkedIn ad structure will lead you to a more diverse and specific list of audiences.
A low click-through rate but a high conversion is better than with a high click-through rate but low conversion.
Observe the Audience Size
The recommended target audience size of LinkedIn is about more than 300,000.
This number is quite large compared to the opportunities offered by the company.
The average desired number of prospects a LinkedIn ad generates should be around 20 to 80 thousand.
20 to 80 thousand is a sufficient number for traffic to come to your LinkedIn ad.
A number lower than 20,000, the traffic you have generated is not enough for your LinkedIn ad.
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