As the leading social media platform for professionals, LinkedIn offers a variety of tools to help its users.

One of these is LinkedIn Ads, which allows businesses and companies to reach wider, more influential audiences.

Since you can only go up to 30,000 connections on LinkedIn, you need to get creative with reaching a bigger audience.

LinkedIn Ads are the answer to that.

After the recent improvements made by LinkedIn’s advertising platform, users now have more options and features to utilize for their ads.

Most notable of these features is the switch to objective-based advertising. 

Objective-based advertising means marketers have the option to run campaigns with respect to their goals and professional interests.

In other words, they can use LinkedIn Ads to target specific audiences based on what they need. 

LinkedIn released a comprehensive guide for audience targeting to make it easier for its users.

But for a simpler guide to audience targeting using LinkedIn Ads, follow the steps below.

Start your advertising campaign

First and foremost, create an account with Campaign Manager, LinkedIn’s advertising platform.

From there, click on ‘Create Campaign’ and fill in the details.

You will then choose your ad objective and your audience targeting parameters. 

Choose the right audience 

Campaign Manager provides you with filters that can help you narrow or widen your audience.

LinkedIn recommends starting with an audience size of 50,000 for newer campaigns.

Its targeting abilities can help you target clients based on specific attributes like location, age, company industry, and more. 

To achieve this, you must be familiar with the general LinkedIn member demographics and the demographics you are interested in.

For example, if you wish to find potential clients within your area, set your target audience by location.

This ensures that everyone who sees your ad will be within your general vicinity. 

Make sure not to add too many audience parameters.

This will significantly narrow down your potential audience.

You can also enable ‘Audience Expansion’ to show your ads to profiles with similar attributes. 

Strategize the contents of your ad campaign 

Now that you’ve set your target audience, focus on the actual content of your ad.

Keep it short but straight to the point.

You don’t want your viewers to lose interest halfway.

First, select the most appropriate ad format.

Whether it be images, videos, text, or other types, make sure they’re eye-catching.

Choose to use call-to-action keywords like “try,” “join,” “confirm,” etc.

Avoid common mistakes when writing LinkedIn posts. 

As much as possible, personalize your ads so that your target audience feels heard.

They are more likely to engage with your ad if they resonate with the content. 

If everything is ready, you can now set your budget and add a timeframe.

Keep in mind the best times to post on LinkedIn.

Afterward, you can finally start your campaign.

Keep track of your campaign’s performance 

You can make use of Campaign Manager’s ‘Performance Chart’ feature to track your campaign’s performance on LinkedIn.

Here you can see your audience’s engagements with your ads.

Impressions, clicks, and social actions are some of these.

You can monitor your data with a visual chart to see how well your audience receives your campaign.

Use this information to improve your content and reach continually. 

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