In the online world, a hashtag is any word or phrase preceded by the ‘hash’ sign (#).
They identify a post’s topic and categorize the content.
No matter where you are, hashtags are a great way to boost your posts’ visibility. LinkedIn is no exception. Hashtags will help your content become more discoverable when other users follow or search the hashtag you use.
Your LinkedIn hashtags should reflect the professional nature of the platform. This means you can’t use hashtags on LinkedIn the same way you use them on other social media platforms. While funny and humorous hashtags are great on Twitter, you’ll come off as inappropriate on LinkedIn.
If you know how to use the right hashtags, you can get a thousand views on your LinkedIn posts and articles quickly. More views on your posts mean you reach a wider audience. This is essential if you want to gain connections and build a network on LinkedIn.
Here are a few tricks to optimizing your #hashtag use on LinkedIn.
Learn the basics.
Before everything, you should know how to make a hashtag on LinkedIn.
It’s easy to add hashtags to any post or article. Write the # symbol to your keyword or phrase. For example, if your post is about marketing, you can use the hashtag #marketing. For LinkedIn articles, a pop-up window will appear after you click Publish. In the ‘Tell your network what your article is about,’ you can add relevant hashtags.
You can only add functional, tagged hashtag on posts and articles. Hashtags in your profile’s headline or summary won’t work the same way.
Research the way other people or companies use hashtags. Take note of how they capitalize their letters and how they use punctuation as well. Don’t be afraid to use hashtags commonly used by your competitors. The more popular the hashtag, the more visibility it can give your post.
Make them catchy.
If you need to create a personal hashtag for you or your company, wit is essential. A catchy and enticing hashtag will most probably get people to engage with your post or article. It may be vital to inviting people to your LinkedIn page. Keep them short but unique.
Place them sensibly.
A sensibly placed hashtag is well-appreciated. Don’t make the mistake of making every word a hashtag. Instead, you can put all your hashtags at the end of your posts or articles. You can even integrate them into the content itself.
Make sure not to use too many hashtags in your posts. Some people use this method to ‘cheat’ their way to gain visibility. They add non-relevant hashtags to their posts to increase the chances of being discovered by other LinkedIn users. This is highly discouraged, as it makes your post appear inappropriate.
Test them out.
Finally, an excellent way to optimize your hashtags is to keep track of their performances. Use different variants or words of the same topic in separate posts. Afterward, check how well their engagements are. This is an excellent way to test which hashtags are more efficient in gaining visibility.
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