LinkedIn offers a wide variety of different tools and features to help brands and companies build a network.
As the leading professional platform, it continually improves itself to cater to its users.
In 2017, LinkedIn started hosting video features on its platform.
Videos are one of the fastest-growing content-types on most social media networking sites.
They generate the most engagements among members and are more likely to be shared than any other content type.
One of the highly-awaited video features it included was LinkedIn Live.
Much like any other live streaming application or program, LinkedIn Live allows users to communicate in real-time.
Individuals and companies can broadcast live content that their audience can watch and engage with.
However, before you can start using LinkedIn Live, you must first submit an application.
You can refer to the official LinkedIn Live help page for more information on this.
Once you are approved, you can continue with the following steps.
Sign up for a third-party broadcasting tool of your choosing.
You can use applications like Socialive or Switcher Studio for this. Afterward, authenticate your LinkedIn account.
Before you begin streaming, here are a few quick tips to optimize your LinkedIn Live experience.
Use at least two devices.
LinkedIn Live gives your audience the option to comment on your live stream in real-time.
We recommend using at least two devices for your stream to properly monitor these comments.
Use the first device for the actual stream, and the second for viewing comments.
Check your internet connection.
Everyone wants their live stream to go as smoothly as possible.
To make sure you avoid any network errors, check your internet connection before you go live.
You need at least 3 mbps to stream your video properly.
Find a set-up that works for you.
There are plenty of other details that can help optimize your live stream.
Things like lighting, camera quality, audio, body language, and background all come together to make or break your video.
Just as you optimize your company page to attract your audience and clients, you should do the same with your video.
Find the best set-up that works for you and matches the atmosphere of the message you wish to deliver.
Research the best time to stream.
You don’t want to live stream to an empty audience.
Since you’re catering to a specific set of people, it is wise to learn the best times to post on LinkedIn.
Make sure that your audience is awake and active on the platform before you start streaming.
You can also let them know your selected time slot beforehand.
Choose a good, relevant topic.
Make sure your content appeals to your target audience.
They are more likely to engage with your stream if you are talking about something relevant to them.
Original content is the best contender for this.
You can use your live stream for announcements, reports, and Q&As.
This is also an excellent opportunity for real-time promotions and putting your endorsement skills to the test.
Now that you know what to do, you can tap on the broadcast button and start streaming!
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