It’s easy to write an engaging personal headline for your LinkedIn profile.
The first step lies in understanding what a LinkedIn’ LinkedIn’ headline” means, and what it entails.
A LinkedIn headline refers to the section found on top of the user’s profile.
This is where the user can write a brief description of themselves.
Since LinkedIn is a professional platform, it mostly contains things like job titles, company industries, and the like.
Like everything else on a LinkedIn profile, it should entice one’s prospects and viewers to learn more about the user.
Your headline is one of the first things people will see on your profile.
So, ideally, it should grab their attention from the start.
You may choose a default headline generated by LinkedIn, but it won’t help your profile stand out from others.
To write an engaging headline that will attract your audience, here are a few tips:
Keep your audience in mind.
Making connections with a specific type of audience is one of the main goals of any individual or company.
With over 500 million users, finding these people on LinkedIn is easy if you tailor your profile to your audience.
When writing a headline, use language that your prospects will understand and recognize.
Using effective keywords in your headline will also help prospects find you more easily.
The trick is to put yourself in the shoes of your prospects.
If you know your audience, you can tailor your headline to their needs and attract a broader scope of people.
Highlight your value proposition.
Merely having your professional title in your headline won’t be enough.
It doesn’t tell much about how valuable your job is to the company.
Therefore, you should also add a short description of what your job entails.
Specifically, you may write how your job improves the lives of your clients and audiences.
Your value proposition is like the tagline for an advertisement, only the product you’re selling is yourself.
Look to your company’s value proposition or USP for inspiration.
You can also get some ideas from positive customer testimonials.
Keep it short and straightforward.
Using long, complicated words in your headline will most likely place you at a disadvantage.
If you use complex words, your prospects might not understand the message you wish to convey.
Don’t use complicated jargon and use simpler words that still tailored to your audience.
Using an appropriate amount of humor can also be helpful.
For ideas, you can check out the statistics behind the most engaging headlines on LinkedIn.
Finally, make sure that your headline isn’t too long.
You should be able to write a compelling headline in 120 characters or less.
Your headline should sound authentic, not arrogant.
Avoid using words like ”best”, ”gifted”, ”top-performing”, or anything that implies you are superior to others.
This will most likely put off future prospects or recruiters because you will come across as superficial.
This is an aspect of social selling that you should learn.
The best way to highlight your achievements is to show, not tell.
For example, write about your most significant contribution to your company.
You may also describe past events or achievements you took part in.
You can also use customer testimonials to strengthen your headline.
Whatever you do, let your work do the talking.
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