Most of the LinkedIn users check the summary or “about” part of your LinkedIn profile when checking your page.
However, some underutilized this section of their LinkedIn profile.
Some LinkedIn users even leave it blank or just type a short tagline just like from a typical resume.
If you are using LinkedIn for job hunting, business marketing, or building your brand, your LinkedIn summary should be filled.
LinkedIn headlines only allow you 120 characters to enter but there are 2,000 characters available for your LinkedIn profile summary.
This would be around 300 to 350 words to increase the reputation of your profile.
Adding a personality, optimizing search terms, telling a story, and inspiring your audience are some of the things you can do with your LinkedIn summary.
Using these tips, you will know how to write the perfect LinkedIn summary.
HAVE A STRONG INTRODUCTION
LinkedIn only shows the first three lines of your profile summary before checking what more they can see.
This runs for about 300 characters.
Start with a catchy sentence to hook your audience on checking the “see more” button of your profile summary.
If you cannot think of a creative 300 character starter, you can input the best thing that you can do that would impress recruiters or any hiring managers.
You can also answer questions like what makes you stand out or why do you love your work as a part of your opening statement.
USE KEYWORD-RICH WORDS
Many hiring professionals search for the set of skills, job history, achievements, and the right keywords when looking for prospects.
On your LinkedIn profile, you can see the dashboard under your summary which words were most searched.
It also indicates if no one has searched the keywords that can be found on your LinkedIn summary.
Take note of the keywords and set of skills that are frequently searched and if those skills also apply to you.
There is a tool called Jobscan’s LinkedIn Optimization tool where it compares your profile with other relevant job descriptions.
Capitalizing your key phrases in your LinkedIn profile summary would definitely catch the attention of your viewer.
This will get them engaged on your summary.
This would help them identify who are your target audience, how you can help them, and how you will do it.
This should be done to highlight the template of who are your prospects and what makes you a unique professional.
TALK ABOUT YOUR CAREER
Unlike other social media platforms, you don’t need to write a biography.
Recruiters want to know where your career is headed and if the position fits you.
You can talk about your career trajectory, previous achievements, and what you can do for their company.
Give them hints on why you want to work for their company and not from your previous ones.
Slightly give a summary of the work experience section found in your summary.
You also need to put the achievements you were not able to indicate in your past work experience section of your profile.
This would increase your reputation as a job candidate.
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