In terms of features, MailChimp is hard to beat because of its utilization of data and algorithms.
MailerLite offers an easy to use editor which lets an individual create a regular email newsletter.
This includes A/B test messages and it would send the RSS feed in the form of an email.
Another feature is auto resent of messages to people who were not able to open them the first time.
The resent message would have a different subject line, content or an added personal message.
To sum up what MailChimp can offer, there are two words which are analytics and automation.
It is the only email marketing software that directly ties campaign performance to revenue.
MailChimp gives an insight to the number of orders, average revenue and total revenue for each campaign.
You can also compare your metrics with different campaigns so that you can see which is more effective.
In general, it utilizes the power of data and algorithms to predict a customer’s behavior.
MailerLite has better support options because it provides 24/7 live chat support.
It has a comprehensive bank of content within its help center, the articles are helpful in understanding the software.
A free plan gives you access to email support while a paid plan has access to 24/7 live chat support.
Mailchimp has chosen machines over humans for their support options.
The same as MailerLit it has guides and tutorials before contact support.
However, it only provides phone support through Mondays and Fridays.
MailChimp offers double the amount of native integration than MailerLite.
MailerLite integrates with a lot of popular software products, it has almost a 100.
It also allows you to build your own integration with software that is not on the list.
The downside of MailChimp is it doesn’t provide for support in building one’s own integrations.
They both have free plans which is good in order to try out the software.
These free plans would help before committing to a longer term.
Their difference is MailerLite offers support for up to 1000 subscribers in its free plan.
In terms of a pro account MailerLite is much more expensive compared to MailChimp.
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