Since its conception, LinkedIn has always been the leading platform used by professionals as an online resume.
It contains essential details that identify who you are, your interests, the company or industry you work for, and more.
In the same vein, company profiles contain information about things like its products and history.
While this information is essential for any business, it’s not enough.
Nowadays, people are more inclined towards brands and companies that tell stories.
Storytelling has always played a significant role in humanity.
We are a civilization built upon a rich history full of compelling stories.
It’s not a surprise that our love for stories will reflect on the brands and products we consume.
All the great marketers are always great storytellers.
Storytelling on LinkedIn is a powerful tool for establishing a good connection with your clients.
When creating your profile, you are already telling a story.
Your company name, profile picture, banner, and LinkedIn summary all paint a picture as to what kind of brand you are.
That’s why it’s important to optimize your company page on LinkedIn, so you make an excellent first impression on potential clients.
But more than that, actual stories can help your company go a long way.
Here are a few tips to effectively share stories that will improve your relations with your clients.
Know your audience
The first thing you need to ask before telling is a story is you’re writing the story for.
Understanding your audience and what they want to hear is an important step.
It can narrow down topics you can choose from.
Most of all, it makes people feel seen.
Audiences are more inclined to engage with a post or a brand that they can relate to.
This will improve your interaction with your target audience and help you cultivate your online community.
Once you know who you’re writing for, you can now start writing the stories.
It’s vital that your stories feel real and authentic.
Remember, you want to write stories that people can relate to.
The more people can relate to you, the more they are inclined to like and share your content.
Make your stories as genuine and true-to-life so that you don’t come across as just another LinkedIn company.
Don’t focus on your own stories
If you’re the only person writing stories for your company, don’t be afraid to tell stories outside of you.
In other words, tell stories about your company in general.
For example, how your company name came to be, why the company started, or what struggles it had to overcome.
You can also tell stories about your team, your co-workers, and employees.
You can even tell stories about the daily routine in your office.
These kinds of stories help build the image of your brand and what kind of company you are.
People will appreciate these kinds of genuine, down-to-earth stories.
There are plenty of other ways to develop your storytelling skills on LinkedIn.
Stories are the secret ingredient for effective marketing on LinkedIn.
It builds your company’s image while helping you connect with your audience in ways your competitors can’t.
Just remember: a good marketer is a good storyteller.
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