Does your company have a LinkedIn page?
If your company has just started a page, then you should grow it accordingly.
Building your LinkedIn network is vital if you want to establish a reputable brand with its own loyal community.
Below are the top ten secrets of highly successful LinkedIn pages that grew their own network.
SHOWCASE YOUR COMPANY
Your followers should see some updates on your company.
As the company owner, you can attach photos and other media from past events.
Additionally, you can share a live feed of an ongoing event hosted by your company.
INSERT YOUR COMPANY LINK ON EMAIL SIGNATURES
Do you use email often?
Attaching your LinkedIn company link to your email may be one of the best things to do.
If you attach your LinkedIn page on email signatures, your email recipients to click on it and visit your profile.
USE THE BEST PHOTO
You can use your logo and the best company header for your profile.
Including the best images on your profile will establish branding on your LinkedIn page.
A good image converts highly on new profile visitors, so make sure that you feature your best photos.
USE HASHTAGS ON YOUR CONTENT
While posting, include a popular hashtag from your niche.
Inserting a hashtag will make your content more accessible.
Additionally, a specific hashtag from your company will enhance your branding.
MODIFY YOUR PROFILE TO YOUR SPECIFIC INDUSTRY
If you are in the automotive industry, then you should specify it in your profile.
Modifying your profile will attract the same companies from your industry.
The result will be a better network for your potential clients.
CHANGE YOUR PINNED POST FREQUENTLY
Your pinned post is what new profile visitors will see first.
Updating your pinned post will allow your potential new followers to see what type of content you usually post.
SHARE YOUR BLOG ARTICLES FREQUENTLY
If you decide to link your published articles from your website, then that would be for the best.
Frequent sharing of your website content will enhance branding and will encourage more visitors to your site.
ENGAGE WITH THE AUDIENCE
Do you reply to the comments on your LinkedIn posts?
You should! Responding to the individual comments on your content will enhance the engagements in your post.
Additionally, it makes your followers feel that you are a real person, not just a page for sharing website content.
TRACK LINKS FROM YOUR PAGE
You should track URLs on your LinkedIn page, especially on the content that you share from your website.
Tracking links will allow you to see what posts are highly engaging to your company followers.
This data can be analyzed on what content you should publish in the future on your LinkedIn page.
SET UP CONTENT SUGGESTIONS
Setting up Content Suggestions on your LinkedIn page will help you what posts you should share, depending on your niche.
This LinkedIn feature automatically studies your community and enables you to publish relevant content to your followers.
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