Social selling is not a new concept.
You have probably been using it way before you had a profile on LinkedIn.
Typically, social selling refers to how you use social media to interact with your audience.
It is a skill that helps to build a relationship with your prospects and improving your brand’s image.
But what does social selling entail?
Many seem to think that it merely requires spamming your connections with your content.
However, there are skills needed for effective social selling.
Some of these are essential social skills you’ve developed growing up, such as cooperation or common courtesy.
You or your team master must succeed in social selling.
According to research, 78% of salespeople outsell competitors who don’t use social media.
Audiences are more likely to engage with companies who are proficient in social selling.
That being said, you can use social selling to boost your profit and accelerate your sales.
To achieve that, follow these six simple steps:
Optimize your profile.
The first thing you need to do is optimize your profile on LinkedIn.
Your profile should reflect you, your brand, what you’re selling, and what values you uphold.
Therefore, it should look professional, credible, and trustworthy.
Establish your trustworthiness on your profile before you start making connections.
Identify your prospects.
It is essential to understand who you’re selling to.
Tailor your social selling skills to whoever your audience is.
Make connections based on your first, second, and third-level connections.
You may also expand your reach by joining the right LinkedIn groups.
You may make this step easier by using automation tools while you search.
Gather as much information about your prospects so you know what kind of content would be most effective.
Make the first move with genuine dialogue.
If you know who your prospects are, it’s time to make the first contact.
This will start with your connection request.
As much as possible, send out personalized messages.
This will create a better impression than request messages which are obviously automated.
Start by greeting them by name and make an effort to use authentic dialogue.
Build and strengthen relationships.
Maintaining your connections is as important as making them.
You should have enough information about your audience to know exactly how to strengthen your relationship with them.
Keep your content as genuine as possible.
Storytelling is the best way to market yourself on Linked In authentically.
Don’t limit yourself online.
Level up your relationship by moving it offline.
Establish your connection even further by getting to know your prospect outside of LinkedIn.
This is where you can start to convert your prospect into a client.
Whatever you do, don’t rush or pressure your prospects.
Keep track of your performance.
With everything you do, monitor your progress.
Know your strengths, weaknesses, and points for next time.
Cliche as it may sound, it’s true that there’s always room for improvement.
Keep track of what methods are most effective for you.
At the end of the day, you’ll have a solid social selling strategy.
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