LinkedIn ads are the best way for LinkedIn users to attract other people to connect with them.
Aside from writing the perfect LinkedIn summary, this is the ideal way to pique the interest of other business people and job seekers in LinkedIn users.
However, finding your target audience is a difficult feat since LinkedIn is a vast business platform.
Sorting the audience that can see your LinkedIn ads is one of the ways to save your resources.
Audience targeting is one of the things you can do to narrow down the prospects you are looking for.
After setting up the perfect LinkedIn ad, the next thing you need to do is get your target audience to see your ad.
Below are the ways on how you can do audience targeting on LinkedIn ads.
WAYS ON HOW DO AUDIENCE TARGETING ON LINKEDIN ADS
Knowing more information about your target audience is a must.
If you are trying to target an individual, you should first know more about him.
The information you need to know about him includes the titles he has, the LinkedIn groups he is a part of, his job role, and the skills he has.
The seniority he has for on his LinkedIn groups and workplace also matters since it needs to be addressed beforehand.
Do not include Sales or Marketing managers who will try to sell into these audiences.
Companies are better targets compared to specific individuals since your success rate in audience targeting with LinkedIn ads is higher.
Since more people will be engaged in your LinkedIn ad, there is a higher chance of engagement.
In targeting organizations, know about the company’s name, number of workers, and the industry where the company is a part of.
If you are thinking about whether to include the smaller business or exclude, the larger one, exclude the large one to save your resources.
There are two types of retargeting you can do on LinkedIn: Search and LinkedIn retargeting.
Search retargeting focuses more on audiences around a specific keyword.
LinkedIn retargeting makes use of the audience around a particular person.
You can also use features such as Facebook Custom Audiences in LinkedIn retargeting.
New Matched Audiences
The audience that you have found through new matching comes from different sources.
Retargeting is one of the sources for new-match audiences include 90-day cookies and 300 minimum audiences.
However, LinkedIn retargeting ignore iOS devices, and there is limited time on the platform.
Other sources of new audiences come from email matches.
You can do it by uploading a list of up to 300 thousand email addresses on your priorities.
Campaigns that target the people handling these email addresses should also be sent to them.
New matches audience from companies is also one of the sources you can get from.
Anyone can also target certain companies that have a lot of members on LinkedIn and Facebook.
Create campaigns that either targets them or excludes them, depending on your strategy.
Facebook ads are usually manually made with a 5 thousand limit, while LinkedIn ads can upload a list of 300 thousand companies.
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