LinkedIn ad messaging is an effective way to garner the attention of your target audience.
An effective LinkedIn ad message can easily get the attention of most of your audience.
This will drive your prospects to get them to interact with you on LinkedIn.
There are different types of LinkedIn Ads Units to consider for you to create the most effective message with LinkedIn ads.
Below are the details and content the different LinkedIn Ad Units have and their advantages.
LINKEDIN AD UNITS
Ad Units – Text Ads
This type of LinkedIn Ad unit is the first type of ad unit and looks just like the old Google ad.
This comes with a 50x50 pixel image beside the text included.
This has the lowest click-through rate of about 0.03%.
With the addition of an image, the number of characters you can input now is limited.
You can only enter a 25-character headline and 75-character ad line.
The small image can only put a small face on it.
A Text ad is the cheapest type of ad unit, which means this is the easiest way you can get traffic to your LinkedIn ad.
This type of ad unit is only for desktop users, so it limits the number of users that can see it.
Ad Units – Sponsored Content
Sponsored content appears right in front of your news feed and takes up a large space on it.
A 1200 x 627-pixel image and 0.4% click-through rate.
A 0.4% CTR means that it is more engaging compared to the text ads.
It contains a lot of characters, which is 128 characters for the introduction and up to 55 characters for the title.
Most of the clickers or viewers of this ad are mobile users, which is about 80%.
Ad Units – Sponsored InMail
Sponsored InMail is the newest type of ad unit.
This type of ad unit pays a cost for every send, which is about 0.35$ to 0.85$.
This type of ad unit usually lasts for about 45 days and is usually sent personally to an employee’s email.
It has an opening rate of about 50%, which is high and worth the price it costs.
This usually targets possible prospects or previous customers.
Competition is also less with this type of ad unit since no other email of the same kind can be received by the person.
Ad Units – Lead Gen Form Ads
Lead Gen Form Ads is a feature that is both available on sponsored content and sponsored InMail.
This type of ad unit a higher success rate compared to other types of ad units.
It also has other integrations with Eloqua, Marketo, Liveramp, Salesforce, and other platforms by Zapier.
Its downside is that it costs the same as the Sponsored InMail, but the generated traffic is irrelevant to the analytics.
Retargeting is also hard since they are not even hitting your landing page.
Low quality leads produced from filled out Lead Gen Forms produces a line in the CSV spreadsheet on LinkedIn that you need to download.
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