Professionals and business people tend to LinkedIn when they want to do business with other people.
They know that LinkedIn is the best for professionals who wish to engage with others or look for prospects.
The main problem is that most LinkedIn users do not maximize their profiles and make a lazy one.
Use it to attract the people who take an interest in your business or your work.
You don’t need to stay on LinkedIn for many hours just to see an improvement.
Properly managing your profile can generate you leads you have not gained before.
If you are a recruiting manager, you can secure your company’s position with a remarkable employee.
Below are some of the ways to maximize your engagement on LinkedIn.
WAYS TO IMPROVE LINKEDIN ENGAGEMENTS
1. UPDATE REGULARLY
Just like your social media accounts on Facebook or Twitter, you need to update your regularly.
This could be on a weekly or monthly basis.
With a regularly updated LinkedIn profile, users would think that you are an active user on LinkedIn and prepared to do business with them.
They also need to know if any changes had happened in your career so updating is crucial.
2. SHOWCASE YOUR WORK AND SKILLS
If you are a professional in a specific field that showcases your skills and talent, post about it on your LinkedIn, if you are a writer, share one of your pieces on your LinkedIn profile page.
Showing your works may attract people who have the same interests or skills as you do.
It can also serve as space for you to reveal the talents that may help you get a job in your field.
3. USE KEYWORDS ON YOUR PROFILE
Put the relevant keywords about your job or your skills on your LinkedIn profile to make it easier for people to find it.
Adding certain keywords can boost the search rankings of your profile especially if you added a job-specific keyword.
Adding a specific skill or interest that you have as a keyword in your profile will significantly boost your search results.
Businesses also get increased engagements with the help of adding keywords.
Prospects often search specific keywords describing the product they need or the job they want.
4. UPDATE YOUR PROFILE PICTURE
Upload a photo taken from the usual photo studio that will make you look like a LinkedIn professional.
Your profile photo adds to the first impression that your prospects will have on you.
They are people who you have never met in you real life so your photo should look presentable.
5. ASK FOR RECOMMENDATIONS
When you have a large social network on LinkedIn, you can try to ask for recommendations since they already know you.
It could be a source of prospects for your new business or potential employees for job hiring.
6. POST PERSONAL CONTENT REGULARLY
Just like Facebook and Twitter, those who always update their content has the chance of being seen by other LinkedIn users.
Being active is an essential part of the marketing strategy of a business.
Regular posting enables others to see more of your business’s products and other promotions.
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