Google Analytics is a website that monitors the traffic on a specific URL.

As an online tool, it is instrumental in determining the traffic statistics on your website.

You can also learn a few essential details about the visitors to your page.

Their location and the device that they are using are some of the information that you can get from Google Analytics.

You can also see which of your ad campaigns are having the most visitors and conversion rates.

Online businesses should know how to handle a Googly Analytics account and what you can do with it.

If you already have a Google account, use that to make a Google Analytics account.

Make sure that the Google account that you will use is permanent.

Your Google Analytics account can handle up to 50 unique websites.

So, you don’t have a problem creating a new Google Analytics account for every website that you handle.

Introduction to Google analytics

1. Tracking code

Tracking code is a string of code that you need to install on websites that you want to track.

Installation varies depending on the website type.

It can also base on the themes and plug-ins that you use.

You can find the installation instructions on the different websites by searching it on search engines or in Google analytics.

2. Choose your goals

On the admin link of your Google Analytics account, click on the goals set.

The Goal setting will help Google analytics notify you when your website reaches a milestone or goal that you entered.

Assign an ending page every time a visitor finishes a survey, for example.

You can add up to 20 goals on an individual website.

Don’t just add simple goals and prioritize lead generations, purchases, and other meaningful engagements.

3. Assign Site Search

Another small but essential feature is Site search.

You can add this to your websites that have the search box in it.

You may input a query parameter upon setting up the site search option.

4. Monitor your Google Analytics Data

Upon logging in your Google Analytics account, you will see an audience overview data gathered.

If you are handling multiple websites, you need first to select a site that you wish to see the data.

It shows different statistics like the number of sessions, users, page views, average session time, and many more.

5. Standard report

As a Google Analytics user, you can see your website’s performance in a varied amount of time.

You can also hover on the different statistics shown, and you can see the trendline that your site has been performing.

Besides these, you can also see the top countries, browsers, operating systems, service providers, and languages of your website’s visitors.

6. Google Analytics reports

There are three main types of Google Analytics reports that you need to view.

· Audience reports

– This type of story tells a few details about the visitors to your website.

Audience reports show the demographics, interests, location, language, and device that they use.

· Acquisition reports

– These reports will tell what made the visitors go to your website.

The reports show the different sources and channels of the visitors that came to the website.

· Behavior reports

– Behavior reports show the impact of your content and how visitors receive it.

These reports show the top pages of the site, the top material, and the top exit pages of the website.