Regular posting on social media is vital in maintaining the image of your brand or company page.
However, knowing the content you wish to post isn’t enough.
While compelling content is a must, it is only half the battle.
You should also consider the best time to post your content on social media to gain interactions with your audience.
Like any other social media networking site, LinkedIn has a distinct algorithm.
Most platforms have strayed away from the regular chronological timelines.
Instead, they opt for an algorithm that shows posts based on factors like relevance and user interaction.
Platforms like Instagram and Twitter have adopted this kind of algorithm to achieve maximum engagement.
If you want to maximize the opportunities provided by LinkedIn, posting at an optimum time is essential.
Simply put, these are the best times to post on LinkedIn.
To find out when that time is, knowing your audience is key.
Ideally, you should post at times when your clients or customers are most probably online.
This is an application of essential LinkedIn skills you should learn to boost your brand.
However, there are also different factors you should take into consideration.
The more popular your page is, the more people it will attract from all over the world.
This means that you have to cater to more time zones.
A good idea is posting the same message multiple times a day.
Make sure to strategize appropriately to reach as many time zones as possible.
You can also opt to find LinkedIn groups within certain time zones to fit your preferred niche.
Automation tools can be a big help when doing this.
They can analyze your customers’ information — including timezones — and even post for you.
Weekdays vs. Weekends
A lot of people have weekends off to relax and keep their mind away from work.
In other words, posting on your LinkedIn page on the weekend is not a great idea.
People tend to put away anything work-related to enjoy their days off, according to studies on the best times to post on social media.
This is why posting on Fridays, Saturdays, Sundays, and Mondays will usually get low engagements.
On the other hand, research suggests the best day to post is Wednesday.
People are more active and productive on this day because it is the middle of the week.
There are more chances of people checking their LinkedIn and seeing your post from Tuesdays to Thursdays.
There is a lot of research on the best times to post on social media.
According to these studies, the best time slot to post on LinkedIn is early in the morning, at around 9 to 11 AM. Noon to 2 PM may also be an option.
Because LinkedIn is a professional platform, its users tend to be more engaging at earlier times in the day compared to other social media platforms.
Your posts’ visibility drops from 8 PM to 4 AM, so keep that in mind when posting.
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