LinkedIn is a social media platform now explored by more than 500 million people.
On average, these users spend an average of just less than 30 minutes per workday.
This means that for a content marketer, there are a lot of competitors to look out for.
On the bright side, there are also many audiences that marketers can capture and engage with.
The key is to know which content clicks on which particular market.
In short, quality content for the target market must be ensured.
Some ways of content-sharing are through blog posts, third-party content, native video, text-only posts, and posts with photos and graphics.
To ensure that people will “buy” your content, you have to do some experiments.
To experiment is to publish or share different posts and see the engagement of the users.
Three Main Audiences in LinkedIn
Always remember that your main focus is the people or users reacting to your content.
Your three main audience types are as follows:
- General professionals;
- Professionals in your industry or position; and
- Potential customers.
If you have an ad budget, you may opt to spend it to reach your target audience.
If you are good with numbers, you can further break down some target values or percentages for each audience type.
If not, you’re still good to go; just check whether your content’s quality “sells” to your primary audience.
In the same way, you may also check whether your audience absorbs the form or your way of content-sharing.
Writing Quality Content
Publishing “quality” content does not necessarily mean creating a “nose-bleeding” type of content.
It only means that you create content where you will get your audience’s engagement or trust.
Consequently, your posts will be in their list of first go-to for their 30-minute stay on LinkedIn.
Additionally, the headline should be engaging as this is the first thing that they see in your article.
A helpful tip in the content to be created is that it does not have to just be business-related.
It can also be stories where humans can relate to; it’s a social media platform after all.
Your content can also be just facts or an answer to a question by another user.
Another tip is to avoid sharing links within posts and share images and videos instead.
People don’t like the extra hassle it will take in waiting for the link to load to get your point.
However, if you have to add a link, publish your main point, then add the link as a comment.
When you share your content, you must also be willing to sustain it by replying to your audience.
Maximize your opportunities in connecting with others while you build or strengthen your reputation.
When we say publish consistently, it does not necessarily mean that you have to do it every day.
You may test your publishing volume to find the optimal number of posts in a period of time.
That way, you will not step on the line of being a spammer or a low-engager.
Just like in other social media platforms, find the peak hours of posting on LinkedIn.
This way, your audience will have a more probable chance of checking out your content.
If you already have an ample base of audience, you can expand your content mix.
By taking this step, you are more likely to expand your network because of tapping a broader audience.
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