Online marketers frequently have a hard time maintaining quality content on their websites.
The situation is the same when using LinkedIn.
Thus, it is important to be aware of content marketing and the strategies that you can use.
LinkedIn, as a social media website for professionals, aims to drive content that is substantial and informative for its users.
Most people forget that their content should be tailored to their particular audiences.
If you are not successful in content marketing on LinkedIn, then maybe you are doing it wrong.
Below are some things that you may be doing wrong about content marketing on LinkedIn.
Not writing good content
Content is king. If your content is not informative or relevant, then maybe this is the reason.
Go over your previously published content and check its readability.
Is it highly informative?
Does it address a problem in society?
Sometimes a short article that aims to provide solutions for a problem is great.
You might also have to check if your content is relevant to your niche or industry.
If your content is not relatable, then your connections might not engage in your post.
It is important to be relatable and informative at the same time.
One question that you can ask yourself is, “If I’m starting in my current industry, would I like the article?” If the answer is yes, then publish the content now.
Not learning your followers
Your first-degree connections are the ones who can see your content firsthand after publishing it.
Thus, it is important to know your audience before publishing content.
What content do they usually share?
What articles do they read?
Do they like images or videos?
What time are they online?
These are just some of the questions that you should answer before posting.
After answering these questions, you will have an idea about the optimal time of posting content.
Additionally, you will get an idea of what you should add in your post, topics to focus on, and many more.
Pleasing your followers is a good way to start content marketing.
In that way, you will be accustomed to your audience, and eventually, scale-up.
Once you start scaling up, you will be able to gather frequent engagements from the same connections.
Not making use of your connections
Like learning your 1st-degree audience and followers, you have to learn about your other connections.
You can achieve this step by using ads.
Ad placements linking to your website or content for your 2nd and 3rd-degree connections is a great idea.
Doing it will provide you an idea of what your other connections like in their feed.
The analytics provided by placing ads is great data to analyze for your future content.
Not optimizing your content
Optimizing your content involves many different factors.
However, the critical ones are the headline, the introduction, and the usage of hashtags.
Your headline should be powerful – it is one of the first things that the audience can see in your content.
Is your headline thought-provoking?
Is it emotional?
Does it tell something about the content that you have published?
Headlines should be powerful and straight to the point.
The majority of people who liked the headlines proceed to read the introduction.
The introduction is where you will be pitching your content.
What’s in it for the reader?
Are they going to be impressed?
Would they learn something more after reading your content?
By establishing an engaging introduction, you can get your readers hooked into reading your published article.
The introduction should be concise and straight to the point.
Using hashtags can also optimize your content.
Most people use hashtags to determine the related topics to any content.
If your article focuses on Labor Day, then you should use hashtags related to Labor Day.
LinkedIn recommends the use of three hashtags per content to make it stay algorithm friendly.
Not analyzing content data
Are you analyzing data of your published content?
You should be.
You must learn what works for your content, so you can replicate it in your future posts.
If your content marketing strategy previously worked, try using it again.
If the same strategy worked twice, then you have to think about how to optimize and scale it.
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