In writing content on LinkedIn, writers may build strategic approaches to utilize this platform further.
The following are a few guides writers must learn to know the difference between articles and posts.
Articles vs. Posts on LinkedIn: What’s What?
A default mode in commenting in LinkedIn is called a Post, wherein you can add a phrase, image, or a video.
You can do this whenever you click on “Share an article, photo, video, or idea” at the top of the “Home” page of the site.
The “Post Settings” is quite a versatile tool, especially for your privacy; thus, you can enable or disable some comments and remarks.
An Article allows you to post images and appears larger above the piece you have written.
Usually, you can use LinkedIn’s Pulse Publishing to write an article.
You have access to some basic editing tools that include a large Headline, a section for body copy, and media inclusion at the start of each paragraph.
The difference between these two are, posts are only limited for attaching image, videos, and documents.
Recent posts can be quickly buried under a pile of other posts.
Meanwhile, articles are easy to find reading materials from writers based on their expertise and interests.
When to Post and When to Write an Article
The best way to post your comment is by clicking the icon “Share an article, photo, video or idea”.
This way, you can write your short message alongside with sharing and introducing the piece and link of the URL of the pertinent website, article, or research you wanted to share in a third party content.
When writing a blog or article on LinkedIn’s blogging platform, Pulse, you can use “Write an article” to redirect to a platform fit for longer content writing.
Articles have a lengthier form than Posts, and usually are about 400 to 2,000 words that have content.
This content may be for answering a question, giving insights, and/or exploring an issue.
What’s the difference between a LinkedIn article and a LinkedIn post?
The easiest way to remember the difference of a LinkedIn article and post is articles stay longer while posts can disappear just like a tweet.
Every time you publish an article, your LinkedIn profile will feature it.
When people finished reading one of your articles, LinkedIn will suggest other articles you have written.
Posts depend on how many likes, comments, and share it gets before it disappears.
It happens at an average of 3-5 days before posts bury some content posted by other users.
Posts can contain exactly 1300 letters, while you can write freely as you want with an article.
HAVE YOU EVER WONDERED WHY IS YOUR LINKEDIN HEADLINE NOT GOOD ENOUGH? MAYBE IT’S IN THE CONTENT OF YOUR POST.
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